Christmas Countdown is an intervention of stickers in luxury stores to point that expensive brands also adopt the same marketing strategies fast fashion does. These Christmas inspired garments have an ephemeral life expectancy because they are supposed to be used for a very short and specific period of the year. Christmas made this obvious but the same exercise could be done with every fleeting fashion trend.
The Christmas Countdown stickers were placed one week before Christmas day, when the fashion items had 7 days left to be sold and probably, 1 day to be worn. The stickers are intended to exhibit the race against the clock we suffer when Christmas comes close, just as if the products were about to detonate like dynamite and disappear from stores. The aim was to think, what will happen with all this unsold stock?
December 25, 2018