Happy Black Friday

Black Friday is the name given in 1966 by the Philadelphia Police Department to the shopping day after Thanksgiving, due to the traffic accidents and violence caused by the massive shopping.

Just thinking about shopping changes your brain chemistry. It releases endorphins and dopamine, and over time, these feelings become addictive. Like all addictions, it may feel good for a while but anxiety, guilt and depression are around the corner. Owning too much stuff is bad for your mental health. Prevent all that stress and stay safe instead.

Happy Black Friday is an intervention of gift cards in fast fashion stores to raise awareness about consequences of compulsive shopping. On the occasion of such a significant day, it is a good time to remind that just because something is discounted doesn’t mean you need it. These gift cards reverse sides are covered in charcoal with a hidden message that will be unveiled when touched. Dirty hands to picture the guilt of taking part of Black Friday madness.